Project Manager


POSSIBLE, along with JWT, worked with on a multitude of #MakeTheFuture campaigns, but this one floated to the top to put in the portfolio.

In the summer of 2014,  POSSIBLE, JWT & Mediacom worked together to launch a media campaign for Shell & Pavegen’s  energy-generating football pitch, in the favelsa of Rio de Janiero

POSSIBLE’s remit here was to support JWT’s TVC commercial shoot with interviews with Pele, Pavegen & key Shell stakeholders and edit together a digital Pre-roll clip within a day of the launch PR event in Brazil.

Once the team was back in London, we also completed a new build on the #makethefuture website and created/supplied digital assets [banners, social content etc].

My teams job was to setup and support the event itself, and then manage the edit back in London and organise designers & developers to create and QA the assets to support the week long PR activities online.





What We Did

UI/UX & Build, on-site production co-ordination, onsite interviews, digital creative & digital pre-roll

Video Content

#MakeTheFuture 30″ Pre-Roll

Once our bespoke website was brought online, we cut a pre-roll video used for paid-media [Mediacom] & TVC channels.

#MakeTheFuture Shell Promo

Deep Dive video into the various key people that helped bring this execution to life [Client/Tech/Spokesperson]

#MakeTheFuture Pele Interview

We worked with famous footballer Pele to generate awareness for this activation and we captured a short interview during the PR day in Rio.