POSSIBLE, along with JWT, worked with on a multitude of #MakeTheFuture campaigns, but this one floated to the top to put in the portfolio.
In the summer of 2014, POSSIBLE, JWT & Mediacom worked together to launch a media campaign for Shell & Pavegen’s energy-generating football pitch, in the favelsa of Rio de Janiero
POSSIBLE’s remit here was to support JWT’s TVC commercial shoot with interviews with Pele, Pavegen & key Shell stakeholders and edit together a digital Pre-roll clip within a day of the launch PR event in Brazil.
Once the team was back in London, we also completed a new build on the #makethefuture website and created/supplied digital assets [banners, social content etc].
My teams job was to setup and support the event itself, and then manage the edit back in London and organise designers & developers to create and QA the assets to support the week long PR activities online.
What We Did
UI/UX & Build, on-site production co-ordination, onsite interviews, digital creative & digital pre-roll