Partners Andrews Alrdige [PAA] were tasked in supporting the deployment of video content, DOOH & printed materials to be used at the Shanghai Motor Show 2011 for the launch of the Ghost Extended Wheelbase.
My contract as a project coordinator was to act mainly as a web developer for the account team to support uploading and editing digital assets for deployment in Shanghai, as well as QA’ing the content and making sure any proposed changes from local stakeholders fell in-line with existing brand guidelines.
Due to data protection agreements in place, I am unable to show these completed assets insitu – however the digital pre-roll video that was presented at the event is available for public consumption. All printed and digital assets used this pre-roll video as the centre point of creative.
Client // Project
Rolls Royce Extended Wheelbase [China]
Partners Andrews Alrdige [Engine Group]
Project Coordinator – Supporting the Account team in the management of digital pre-roll, website updates & custom printed materials accessible during the Shanghai Motor Show 2011.