POSSIBLE was tasked by Old Mout Cider to expand their already successful Out of Home [OOH] campaign into the digital space.
Our team inherited this project after the initial set of Facebook posts had been created, and we looked at expanding this creative to work on Instagram & DOOH environments at events, where the audience for Old Mout generally engaged.
This project really came to life when one of our junior designers applied themselves night and day to learn the skills required to not only executive this creative, but to make it even better. It’s in large part thanks to her hard work that this campaign was so successful. You’ll find her portfolio link at the bottom of this article.
We saw this creative reapplied in print & digital pre-roll commercials for the following two years.
Digital Campaign Activation
Old Mout Cider
What We Did
Social Media Asset Creation, Community Management, DOOH Asset Creation